Curriculum
Our comprehensive curriculum spans four essential modules, each addressing a crucial aspect of business management for digital technologies.
Each module includes a C-Suite workshop, where executive guest speakers share their expertise and insights, providing you with invaluable knowledge and real-world perspectives.
Programme Lead Andrea Lorenzin highlights that, "Each course and module has been carefully curated to build a truly comprehensive programme. Additionally, our guest speakers add an element of depth to complement this breadth."
Modules
Module 1: Management
The Management module focuses on the day-to-day management of a company or organization. This course explores how managers manage company resources, organize work, make operational decisions, and solve daily problems.
Attendees of the management courses also learn how to navigate the complexities of management, negotiation, and conflict resolution with guidance from industry leaders.
| Course | Description |
| Product market fit | All about strategies and methodologies essential for testing and aligning your product with customer needs and achieving sustainable growth in the market. |
| Organizational culture | Create and sustain a strong organizational culture to ensure your employees and your organization thrive. |
| Financial Modelling | How to build a solid and sustainable financial future for your start-up. |
| C-suite 1 | Guest speaker: Non Violent Communication and conflict resolution |
Module 2: Strategy
The Strategy module focuses on the formulation and implementation of long-term business strategies. The global world of is becoming more dynamic and complex, requiring managers to act and implement strategies based on long-term views.
Benefit from the wisdom of seasoned executives and elevate your strategic thinking.
| Course | Description |
| Lifecycle of a Start-up | What's the typical path for a start-up? What are the typical issues that come with each stage? How to be prepared to what is coming next. |
| Impact Simplified: From Concept to Action | Understand what impact means and why it’s important. Differentiate sustainability from impact and learn how to integrate impact into your business without over-complication. |
| C-suite 2 | Guest speaker: Make it or Break it |
Module 3: Business Development
Accelerate your startup's growth by implementing powerful lead generation tactics.
Map the sales process to acquire customers, adopt best practices in sales management, explore go-to-market strategies and analyze your competitors landscape.
| Course | Description |
| Grow Hacking | Accelerate your start-up's success with our Growth Hacking lesson, designed to teach you the art of strategic experimentation, rapid iteration, and data-driven decision-making for unprecedented business expansion. |
| B2B Lead Generation Engagement | Building a sales pipeline require experience and the proper tools. Learn the best tactics to generate valuable prospects. |
| Media and PR strategy for Start-up | Your success is linked to the way you communicate with corporate stakeholder. Improve your prospective and learn hot to engage in a B2B setting. |
| C-suite 3 | Guest speaker: The art of sales and negotiation |
Module 4: Access to Finance
Secure your startup's financial future by mastering how to approach VCs and boost your fundraising efforts: Learn how to create an impressive pitch deck and understand valuation and term sheet criteria.
| Course | Description |
| Learn about investors and their terms | Understand what investors are looking for, and how to build a nice case to convince them. |
| Build a crisp and convincing pitch deck | Step by step approach to build a nice and convincing deck. |
| C-suite 4 | Guest speaker: Exit strategies and exit cases |
