CREEP: a unique European innovation to identify and prevent negative impacts of cyberbullying

"Cyberbullying is a form of bullying or harassment using electronic forms of contact."

"Cyberbullying is a form of bullying or harassment using electronic forms of contact."

  • EIT Digital's innovation activity CREEP seeks to develop advanced technologies and solutions for the early detection and prevention of cyberbullying effects through social media monitoring and motivational technologies.
  • CREEP is aimed at young people as well as teachers, parents and education and health authorities acting at the local/national level to prevent and fight cyberbullying.
  • CREEP is funded by EIT Digital's Digital Wellbeing action line for 2018, with Fondazione Bruno Kessler (FBK) as activity lead.

Part of EIT Digital's Digital Wellbeing Action Line portfolio of innovation activities for 2018, CREEP is led by the ICT Centre of the Fondazione Bruno Kessler in Trento, Italy, in partnership with the Italian company Expert System, the eCrime Research Group of the University of Trento, the French research centre INRIA and the German startup NeuroNation.

Enrico Maria Piras, Researcher at the Fondazione Bruno Kessler and Innovation Activity Lead for CREEP explains: "Cyberbullying is a form of bullying or harassment using electronic forms of contact. Around 17%* of UK teens have experienced cyberbullying. Moreover, 90%** of victims of traditional bullying state they have also been bullied online. There are many players in the market, but none really provides what we are currently working on. We are creating an all-in-one tool, enabling early detection of online harassment, social media monitoring of cyberbullying instances and a virtual coach based on artificial intelligence (AI) technology to support teenagers."

* (Ditch The Label Annual Bullying Survey, 2017)
** (George & Odgers, 2015)

Partners and their involvement:

  • The activity leader FBK will set up the web crawling service, develop the virtual coach and test the technology through a living lab approach.
  • Expert System is the business champion and will develop the business and market strategy, working with NeuroNation.
  • Inria and FBK, together with Expert System, will refine existing technologies for social media monitoring and semantic analysis.
  • The University of Trento will co-ordinate a survey to assess the technical, legal, social and organisational issues associated with cyberbullying.

Piras continues: "Thanks also to the support of the Department of Health and Social Solidarity and the Department of Knowledge of the Autonomous Province of Trento, the Trentino region of Italy will become a living lab where cyberbullying will be analysed not only on the Web, but also through a survey of a representative sample of students and in-depth interviews with experts in the fields of education and health. In addition, students and teachers at local middle and high schools will take part in educational and exploratory workshops aimed at raising awareness of the phenomenon and testing the tools developed."

The objective of the EIT Digital's Digital Wellbeing Action Line is to leverage digital technologies to keep people healthy (through prevention and early detection) or help them cope with existing chronic conditions. Both physical and mental wellbeing are considered. The solutions developed and introduced into the market by EIT Digital's partners generally focus on enabling consumers to be well-informed about their wellbeing and change their behaviour to improve quality of life and reduce healthcare costs.

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