Apply to the STARTUP Programme in Stockholm

Do you have an innovative business idea aimed at a larger international market? Are you a researcher, innovator or entrepreneur considering whether to invest in your idea or not sure on how to do it?

Application deadline: 12:00, 3 May 2013
Start date: 14 May 2013 
More information and application on STING website

What is Startup? 

Startup is a hands-on training programme that helps you formulate and refine your business idea to ensure a great foundation for starting your own company. This new intense version of the programme consists of five workshops and is based on the Business Model Canvas, a strategic management template for developing business models. It is a popular tool that is used by entrepreneurs worldwide, for example in Silicon Valley. 

The course combines theory with practical application. Experienced entrepreneurs and experts also provide inspiration and help you refine your idea. By developing your business model, you will be able to decide whether you are ready to launch or not. During a sixth workshop session, you will have the chance to present your business idea to an exclusive network of people who could prove valuable to you in the future. An award for the “Best Startup Project” will also be announced. The programme is offered free of charge. The only thing you need to invest is your time and commitment. 

How is the program designed? 

Sessions are held on Tuesday evenings 14 May-18 June 2013. Between meetings, STING’s experienced business coaches give assignments and provide some individual coaching. If you want to take your business idea further after the Startup course, you can apply to STING’s business accelerator. 

Who can apply? 

The programme is designed for individuals who have an innovative business idea with significant international growth potential. Scalability is an important factor. You should also have the drive needed to start a company based on your idea. We would prefer that your team consists of two to three people and includes both men and women. Ten projects will be accepted to the programme. The program is held in English. Therefore, it is important that you are comfortable expressing yourself in English during the discussions. 


Raoul Stubbe, the director of Startup, is a business coach at the STING business incubator where he helps innovative companies become international growth companies faster. Raoul has previously been involved in starting up and establishing a venture capital financed international export company that today has 90 employees. In other words, he has personally been through the entire startup process – from thinking like a researcher to thinking like an entrepreneur and businessman. Raoul previously worked on contract-based research projects for the Swedish in¬dustry at the Acreo research institute. 

CONTACT Programme Leader Raoul Stubbe

ORGANISERS – partners of EIT ICT Labs
STING’s business accelerator helps entrepreneurs to build international growth companies faster. Through business development, financing and network support, we aim to create the conditions necessary to allow startups to conquer the world.

KTH’s vision is to be an entrepreneurial university that promotes innovation and entrepreneurship in education, stimulates creativity and promotes innovation skills among students and researchers. Through KTH Innovation, the university aims to create Sweden’s most market-oriented support system for commercialising research findings and new technology. 


Workshop content in brief

WS1 To AB or not to AB

– What does it mean to be an entrepreneur?
– Introduction to business model canvas (BMC)

WS2 The crying customer
– Need, approach, benefit and competition (NABC)
– Minimum viable product (MVP)

WS3 How to be on top of your customers mind
– How to deliver and capture value? 
– Acquisition and retention of customers

WS4 To do is to be
– The lean startup in practice? World class teams! 
– Core business, sourcing and partnerships

WS5 Money makes the world go around
– Closing the Canvas - Do we have a business?
– When timing is everything you will need money!



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