Founders’ Pit Stop: Marketing & Communications 101, by Idea Challenge // EIT Digital

Founders’ Pit Stop: Marketing & Communications 101, by Idea Challenge

For a startup it can be very challenging to approach the different target groups and convince them about the uniqueness, the usability, or quality of a no name product. First you need to create awareness and then build up the trust in your brand. If you don’t know how, or you just need feedback on your activities, this workshop is your chance to get hands-on guidance from real experts towards efficient - and maybe even game changing – external communications practices.

Our experts will work on your marketing materials, event propositions, public relations activities and/or social media endeavors – and provide tips and tricks to improve your performance.

3 Questions that lead to Marketing & Communications Success

The experts Alexa Shoen (PR & Social Media strategist from Silicon Valley), David Knight (co-founder and editor-in-chief of Silicon Allee), Maren Lesche & Hanneke Riedijk (both senior Marketing & Communications managers at EIT ICT Labs) will first introduce the topic and share some insights before changing to 1:1 sessions where you receive personal advise and feedback. Each session handles a different question:

1. How to develop MarCom strategy that meets your business goals?
2. How to sell your story to an editor/story telling?
3. Which instruments are available to implement your strategy and how to use them?

If you would like to attend these 1:1 sessions, please register via Eventbrite and indicate why you would like to participate. You can attend them “offline” at the EIT ICT Labs Co-Location Centre in Berlin or online via Skype (but you will miss the beer and pizza part in the end).

Improving existing plans

Once you receive a confirmation for the 1:1 session, please feel free to share your material by July 20. This will give the experts enough time to prepare individual feedback.

The “introduction & insights” part in the beginning (18:00 – 18:35 CET) will be live streamed via Google Hangout and can be accessed without registration (just go on the EIT ICT Labs Idea Challenge Google plus page).

Program (On- and offline, in CET)

18:00 - 18:05

Brief welcome

18:05 - 18:15

Introduction & insights: ”How to develop a MarCom strategy that meets your business goals” by Alexa Shoen

18:15 - 18:25

Introduction & insights: “How to sell your story to an editor/Story telling” by David Knight

18:25 - 18:35

Introduction & insights: “Which instruments are available to implement your strategy and how to use them” by Maren Lesche and Hanneke Riedijk


Individual sessions will start at 18:40 as follows:

4 x 20 min 1:1 slots

“How to develop a MarCom strategy that meets your business goals?” with Alexa

4 x 20 min 1:1 slots

“How to sell your story to an editor/Story telling?” with David

8 x 20 min 1:1 slots

“Which instruments are available to implement your strategy and how to use them?” Maren & Hanneke

20:15 - 21:00

Beer & Pizza (just offline)


Register now

Please register in order to attend this workshop.

In case of further questions, please contact Sanaz Nayeb

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