Was it just luck?

People queuing at San Francisco Apple Store to get the latest iPhone ... Credit: Vjeran Pavic for Re/code

Last Saturday I reported the forecast made by Foursquare on the number of iPhone 6s and 6s plus that would have been sold over the week end. The forecast was based on the analyses of the pedestrian traffic around the Apple Stores in the three weeks before the event.

Well, they nailed it: between 13 and 15 millions and Apple has just announced sales for over 13 millions! If you do your math that means about 10B$ of sales in just one long week end....

Was Foursquare forecast just plain luck or indeed data analyses of something as strange as pedestrian traffic can be a good indicator?

I am leaning for something more/different from luck. Indeed data represent a mine, plenty of jewels to discover, some completely unexpected.

Data economy, here we come!

Author - Roberto Saracco

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