The Future of Television - Part IV - The quest for interaction

Don't just look at the gator. Feel how rough its skin is! You can feel it with a Fujitsu Haptic tablet. Credit: Fujitsu

In the real world we perceive reality by looking and touching. Touching a screen does not provide any additional information, touching an object surface tells you a lot more: its smoothness, its temperature, its texture…

Haptic technologies have made significant progress and we have seen Bosch Neosense screens giving the sensation of touching real knobs, the Apple haptic screen on the iPhone and the Fujitsu haptic tablet.

So far they are not quite the “real” things but demonstrate the feasibility and, more important, the impact that the addition of touch to images can bring in terms of natural interaction.

As it could be expected the Porn industry is showing quite an interest in these technologies.

Interaction with images and clips can become quite sophisticated as shown in the video clip. Oculus Rift and similar “viewing” devices can take the viewer into a completely immersive reality that can be used as a stage onto which the viewer becomes an actor, creating part of the show by herself as shown in the video.

These possibilities open up biz opportunities to a variety of players, it is no longer a matter of owning the content, distributing it, use it to piggy back advertisement. 

We have seen that people love to participate. YouTube is the most viewed “television” in the US and the trend is similar in many other of the 88 Countries where YouTube launched a local version.

Every minute 300 hours of clips are uploaded, a significant percentage by non professional people.

YouTube has become a “production tool” with the opening of its YouTube Spaces that as of last year have helped producing over 10,000 clips viewed by 1 billion + people resulting in 70+ million hours of watch time.

YouTube is rapidly becoming the home webpage for many users, and it is increasing its capability of customisation.

At a time when we could feel that whatever could have been invented, in the television area, has alread been invented (already heard this sentence…?) we find new start ups coming up with new ideas that in some cases promise to reshape the television market, like Molotov.

As a matter of fact my bet is that we are not at the end of television/television content evolution, but rather at a turning point opening up a new beginning.

Author - Roberto Saracco

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