Synerise, one of the 30 fastest-growing technology companies in the world according to EY and Europe’s leading developer of Big Data and AI solutions, has started collaboration with EIT Digital to accelerate its Pan-European growth. EIT Digital Accelerator will support Synerise in various areas, enabling wider recognition of its brand as well as commercializing its proprietary technologies.
Synerise is the force behind the AI Growth Cloud, an all-in-one platform for business providing in-depth knowledge about customers, real-time AI-based analytics and insights, as well as other solutions aimed to increase sales, prevent churn and boost customer loyalty. It orchestrates communication campaigns, optimizes prices and personalizes the entire customer journey.
The company was established in 2013 in Krakow, Poland. It develops its solutions by investing in its own intellectual property and employing top AI researchers and data scientists to ensure that its AI Growth Cloud is free of vendor locks and fully scalable. The goal is to meet the requirements of international enterprises on the leading edge of innovation and digital transformation.
Synerise is now an official partner of Microsoft, Orange and EY. The company is valuated at $85 million. Its global expansion strategy is aimed at strengthening operations in Europe, GULF, APAC and LATAM regions. Synerise cooperates with international corporations representing various market sectors, in particular retail, finance, telco and e-commerce as well as research and development organizations around the world.
Teaming up with EIT Digital
Synerise is teaming up with EIT Digital to take its operation to the next level by leveraging the organization's business development expertise. EIT Digital will help Synerise to access new potential clients and markets by identifying and pursuing selected international quality leads from Europe and the US with the goal of more and larger conversions. Moreover, it will help Synerise to gain visibility at international events, as well as reach the right audience with various marketing and communication activities.
“Teaming up with EIT Digital is a strategic decision that suits our vision for growth perfectly,” explains Krzysztof Blusz Global Expansion Director of Synerise. “We partner only with the best corporate and non-profit organizations to ensure quick but sensible steps forward. We aim very high and we want to compete with the biggest players on the market, and that’s why we bet on the best networking, experience and knowledge that EIT Digital can give to us.”
“Synerise is a perfect example of how quickly the Polish innovation ecosystem is maturing, enabling savvy entrepreneurs, expert talent, smart investors and forward looking enterprises to work together to generate a deep tech scaleup able to compete on the international scene,” says Fabio Pianesi, Lead of EIT Digital’s ARISE programme that has a focus on CEE countries.
EIT Digital Accelerator team is excited to help Synerise introduce its breakthrough platform to enterprises across Europe, and contribute to its impressive growth and customer references. “The multiple use cases and benefits of their AI based tech are of particular interest to Marketing, Sales and Business officers in the Retail, Telecom, Banking and Insurance sectors, among others,” adds EIT Digital’s business development advisor Carlos Rubal.
Synerise’s competitive advantages
- A unified platform that consolidates data from all channels and touchpoints
- 360-degree customer view based on behavioral patterns and transactional histories
- BI and AI-powered analytics and tools to turn insights into business results
- No vendor-locks
- Proprietary database that is 4x less memory consuming, 10x faster and 5x less expensive than other similar solutions
Synerise wants to help brands to create the best possible experience for their customer and obviously help them with transforming their brands into a lovebrand.
For further information:
The Synerise AI Growth Cloud is a business platform that uses Artificial Intelligence to support companies in boosting their marketing and sales activities. It analyzes data from all customer contact points with the brand, creating behavioral profiles and offering dynamic segmentation of marketing messages for different groups of customers. It can predict future customer behavior and personalize communications via SMS, email, web push, mobile push, RTB or dynamic content.
"They are building the Next Generation Marketing Cloud”
Satya Nadella, Microsoft CEO, about Synerise:
"Synerise's mission is to improve the end-user experience with brand marketing. It is working to end the marketer-as-spammer stereotype and believes that brands and their customers can work together to create mutually beneficial relationships. Each brand can be a lovebrand with the right help and support of Synerise AI Growth Cloud."
About EIT Diigital Accelerator
EIT Digital Accelerator provides tailor-made growth support for European tech scaleups by helping secure international customers and raise capital. The Accelerator team comprises around 30 experienced business developers and finance experts operating from 15 cities across Europe, along with a hub in Silicon Valley. Since 2012, they have supported 300 startups who raised over €550 million in investment, with more than €100 million directly facilitated by the Accelerator. The programme was ranked 8th among the Top 20 Active Accelerators in the Global Accelerator Report 2016 by Gust.
About EIT Digital
EIT Digital is a leading European innovation network that brings together a partnership of almost 200 top European corporations, SMEs, startups, universities and research institutes. As part of the European Institute of Innovation and Technology (EIT), EIT Digital’s mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life in Europe. Its headquarters are in Brussels with co-location centres in Berlin, Budapest, Eindhoven, Helsinki, London, Madrid, Paris, Stockholm, Trento and a hub in Silicon Valley.