What are the building blocks for a good pitch for investors?
SHORT PITCH (between 60 seconds and 10 minutes) Get your story in the first image!
- Problem: connect emotionally with your audience
- Solution: resolve the pain – PRODUCT / SERVICE (what are you serving?)
- Business/revenue model: how do you make money?
- Competition: why you’re better than competitors
- Marketing plan: customer acquisition / distribution channels, etcetera
LONG PITCH (15 - 60 minutes)
- Problem: connect emotionally with your audience
- Solution: resolve the pain – PRODUCT / SERVICE (what are you serving?)
- Business/revenue model: how you make money?
- Proprietary technology: your unfair advantage(s)
- Competition: why you’re better than competitors
- Marketing plan: customer acquisition / distribution channels, etcetera
- Financials: quarterly revenues versus expensions (forecast of 3 years)
- Your team
- How much money do you need and what do you offer to the investor
GENERAL TIPS
- Be convinced and enthusiastic
- Be prepared for your audience
- Dress well, sleep well and relax (switch 15 minutes before presenting your phone off)
- Show your product
- Use pictures!
- Humor works always
- Make you letter fonts not too small (and place not too much text on the slides)
- Exercise, exercise, exercise, ...
- Use a remote control
- Never overrun your time limits
- Make spare sheets with pictures –which you can use when you receive questions from the audience