What are the building blocks for a good pitch for investors?

SHORT PITCH (between 60 seconds and 10 minutes) Get your story in the first image!

1. Problem: connect emotionally with your audience
2. Solution: resolve the pain – PRODUCT / SERVICE (what are you serving?)
 
3. Business/revenue model: how do you make money?
4. Competition: why you’re better than competitors
5. Marketing plan: customer acquisition / distribution channels, etcetera

LONG PITCH (15 - 60 minutes)

1. Problem: connect emotionally with your audience
2. Solution: resolve the pain – PRODUCT / SERVICE (what are you serving?)
 
3. Business/revenue model: how you make money?
4. Proprietary technology: your unfair advantage(s)
5. Competition: why you’re better than competitors
6. Marketing plan: customer acquisition / distribution channels, etcetera
7. Financials: quarterly revenues versus expensions (forecast of 3 years)
8. Your team
9. How much money do you need and what do you offer to the investor 

GENERAL TIPS

 

• Be convinced and enthusiastic
   
 
• Be prepared for your audience
   
 
• Dress well, sleep well and relax (switch 15 minutes before presenting your phone off)
   
 
• Show your product
   
 
• Use pictures!
   
 
• Humor works always
   
 
• Make you letter fonts not too small (and place not too much text on the slides)
   
 
• Exercise, exercise, exercise, ...
   
 
• Use a remote control
   
 
• Never overrun your time limits
   
 
• Make spare sheets with pictures –which you can use when you receive questions from the audience