Innovation scanning

The 3D sensor by Structure is a good example of innovation impacting several areas. Credit: Structure

In my daily scanning of the web for notable innovations i run upon one that I posted about some two years ago.

Structure invented an add on to piggy back on an iPad to deliver 3D reconstruction of an ambient or a single object. Basically, they invented a sensor that could be fastened to an iPad and by moving the iPad around an object or within a room one could have the sensor capture the 3D shape, basically scanning what it was seeing.

At that time I pointed out the winning points of Structure innovation: easiness of use, affordability and potential for application in several areas.

The easiness of use derived from the quick assembly on an existing iPad and the possibility of using the familiar iPad interface to interact with the sensor. The affordability (a few hundred dollars) leveraged on the use of the processing power and display provided by an already own iPad. Finally, the potential for application in several fields was a consequence of the neutrality of data collection versus the usage of those data in different fields.

Now, two years later, the offering has matured into a more appealing product supported by software that enables even more applications.

They have managed to create tools for the creation of virtual and augmented reality spaces. They can be used by an interior designer that can can show how a certain furniture would fit into a customer living room, or show a complete redesign of an ambient. Alternatively, an artist can animate a real ambient by capturing it through the scanner and then injecting a fictional character. This latter would interact with the real objects in the ambient (in the virtual space, of course) and will be constrained by the physical characteristics of the various objects, like the location of the couch, of the table and so on.

A doctor may scan the head of a patient and overlay, with adaptation, the result of an eco-doppler scan of the patient carotids arteries showing where the atheroma and the procedure to remove it. Indeed, the applications are limitless.

It is interesting to notice how a company can leverage a specific technology and then apply it in various market segments targeting different audiences, from the mass market (having fun with a 3D scanner) to professional ones (creator of £D virtual reality, augmented reality, medical field....). Sometimes (quite often actually) this requires partnering and technology transfer to companies that have a specific knowledge of a vertical market.

This is what is being done at EIT Digital by our Business Developer Accelerator. Helping bright innovative companies to make the most out of their innovation by addressing a variety of markets.

Author - Roberto Saracco

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