The Digital Industry Action Line covers the seamless process from production to retail and the related supporting functions such as logistics and consumer engagement. The mission of the Action Line is to improve efficiency in production and retail, to better address customer needs, and to help save natural resources in manufacturing and logistics. Within this value chain, a large amount of data and knowledge is produced and shared. This data has an increasing share of the value of the whole business domain.
The Action Line targets value creation from big data collection, aggregation, analysis and visualisation services (and their enabling technologies) for decentralised production management covering the complete product lifecycle: design, simulation, production, operation, consumption, maintenance, and consumer relationship frameworks.
Value creation may also be achieved from dynamic and flexible omnichannel solutions for all kinds of commerce - physical, online or blended - which enable the seamless consumer experience in exploration, in choice of products, payment and delivery, as well as collection and analysis of consumer trends and insight for logistics, retail operations and customer relationship management.
Operate European Digital Industry with Products and Services - OEDIPUS
OEDIPUS (Operate European Digital Industry with Products and Services) is a High Impact Initiative (HII) belonging to the Digital Industry Action Line of EIT Digital and aimed at creating innovative solutions and business opportunities for European industrial players, corporations and SMEs. Read more
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