The first week of the Summer School you will be introduced to the theory of the action lines by lecturers from the academic and business world. It will be network activities and introduction to the cases for the business development assignment. You will be divided into teams and start to work on the ideation phase and will by the end of the week present a value proposition and a revenue model.
The second week you will continue with team work turning the business idea into a viable business plan with start-up strategy, marketing and financial planning. You and your team will present a business plan at the end of the week in a final pitch in front of a business panel.
To bring the Summer School participants up to the same level of the basic understanding of Innovation and Entrepreneurship topics, an online starter-kit will be sent out before entering the following Summer School 2018.
If you are from the business community or the EIT Digital Alumni network, you have the possibility to choose to participate only the first week or complete the full two-week course.
Week 1 (2 July - 7 July)
|09:00||Openning session - Welcome Healthcare paradigm shift. Health & Technology. Implications for business development.||Longer Independent Living: New trends in life sciences||How (Health) startups win in a globalized world. What other challenges do you expect to experience when looking at healthcare disparities and inequalities across Europe.||How to tell customers that your business is right for them? The value proposition statement. Teams value proposition: the yes and the nos.||Pitch Preparation||PaintBall|
|11:00||Case presenters pitch their startups to students. Q&A session||B2B and B2C Segmentation Team work||Non verbal communication; articulating the message in a persuasive manner. Teams to prepare key idea to convey.||IOT in healthcare - Use cases.||Mid term presentations Presentations feedback.|
|14:00||Cases to be assigned Rules of the school to be defined||Ideation workshop||Industry Visit||Business Models for Longer Independent Living.||Living longer: The brain, music & technology.||Surf Camp|
|16:00||Icebreaker. Interactive workshop on how to build a team||Team Work PITCH CONTENT||Industry Visit||Team Work||Meet the technology: Brain-Answer|
|18:30||Social Event||Pitch rehearsal||Social Dinner|
Week 2 (9 July - 13 July)
|09:00||Regulatory and ethical issues on health care data Behavioural economics - adoption issues.||Social Media in Health Care||Pitch Polish||Team Work||Action line of Digital Wellbeing overview.|
|11:00||Industry Visit||Start-up finances: the fundamentals COCA & CLTV||Pitch Polish||Team Work||Evaluation forms|
|14:00||Team Work Build your mock website||Team work||Team work||Final Pitches||Farewell Lunch|
|16:00||Team Work||Team work - Using Storytelling to convey your message||Team Work||Final Pitches||Free Afternoon|
|18:30||Pitch Rehearsal||Social Dinner|