Smart Spaces

Blending the physical world and the virtual world

Blending the physical world and the virtual world

Smart Spaces create comfortable experiences for users and efficient resource optimization solutions for businesses by applying advanced digital solutions to everyday working and living environments. The big opportunity of using the data collected from the physical environments is still largely untapped. There are numerous opportunities in various operations to better understand and serve users, customers or workers.

Smart Spaces solutions help industries like retail and mobile operators or internet service providers better serve their customers. Other businesses benefitting from smart space solutions include e.g. mobile and out-of-home advertising and info services, lighting, digital signage, and building and office automation. The added intelligence and enabled new services increase competiveness of several industries.

What are we working on?

The focal areas are smart retail, smart buildings and smart urban experiences.

In smart retail, this is specially about creating blended in-store and online solutions and experience to consumers in an omni-channel environment.

For smart buildings, the needs relate to supporting productive working, learning and collaboration environment, and the use of office space and optimization of resources and facilities.

Smart Urban Experiences include information delivery solutions for citizens, event participants and local businesses with users’ own devices or public interactive screens.

Collaboration of Education, Research, Business

Achieving the overall goals of the action line requires close collaboration in the knowledge triangle of Education, Research and Business. It is essential to collaborate and to involve industries providing service and solutions to the focal areas providers in this knowledge triangle of cooperation.

One of the activities where close collaboration and cross-overs in the knowledge triangle take place, are the High Impact Initiatives and the summer schools.

Check out the video from Smart Spaces Summer School 2015, where students created new business models

Activities 2016

The activities will involve and deploy EIT Digital education, research and business collaboration as much as possible. This relates to the exploration of opportunities like innovation radars patent- and standard boosters, business development and inclusion and scaling up of local initiatives into the EIT Digital ecosystems.

HII Street Smart Retail

Smart retail is a high impact initiative of EIT Digital with the main goal to develop technology and business solutions based on the Digital Retail Suite. It is based on omnichannel data, it explores real-time data about consumer purchases and interests collected from different channels. It provides a seamless shopping experience anywhere, according to customer’s needs, blending the electronic and physical commerce of target customers all over the world.

The following EIT Digital partners work together on the high impact initiative Smart Retail: Aalto University, British Telecom, DFKI, Deutsche Telecom, FBK, Nokia Technologies, Politecnico di Milano, Reply, Technical University of Berlin, Telecom Italia, University of Helsinki, and VTT. Furthermore, several SMEs are collaborating with EIT Digital partners for the success of Smart Retail in Europe and worldwide.

Project presentation video:

Contact: Sandro Battisti,, HII Leader

Brick and Mortar Cookies

The activity develops a heterogeneous retail Business Intelligence (BI) solution allowing relevant & precise analysis of customers' behaviours and purchases in brick and mortar stores. In-store customers’ behaviour information is the key to grow retailers’ omni-channel sales strategies by allowing physical stores to deliver as much customers' information as internet cookies. This highly reinforces the need for brick & mortar stores and their teams. The solution combines camera-based infrastructure for Security & BI, wireless-based system for BI, and a connection to POS (Point Of Sales) to calculate sales conversion rate.

Activity partners: Neosensys, Bosch Security Systems, INRIA, UPM

Contact: Rachid Guerchouche (Neosensys)

Smart API Framework

Launch an API framework that enables device manufacturers to provide new solutions and functionalities based on the interoperability of building systems.
The first concept will be build around residential buildings by combining functionalities from normal visitor management system with intercom, access control and elevator system.

Activity partners: Kone, Kaba, 2N

Contact: Niko Elomaa (Kone)


Energy-efficient lighting to cities with new data-driven service for parking management, open public parking spaces usage (occupancy rate).

Activity partners: Philips, Forum Virium Helsinki, Parquery

Contact: Ruben Rajagopalan (Philips)

Affective lighting for novel grocery retail experiences

Combines smart lighting with advanced retail analytics tools to create novel grocery retail experiences.

Activity partners: Philips, DFKI

Contact: Kars-Michiel Lenssen (Philips)

Smart Art Access

Provide a scalable content delivery solution for smaller cultural heritage sites based on an affordable local access point system, indoor positioning and social, cooperative content production process.

Activity partners: Engineering, Aalto

Contact: Giovanni Frattini (Engineering)

Examples of results from earlier activities

Semantic Adaptive Infomedia Lighting
See video on Smart Workplace solutions provided by SmartSigns

Petri Liuha


Action Line Leader Petri Liuha

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