- Master School
- Doctoral School
- Professional School
- Summer Schools
- Online Education
Health and Wellbeing I
An ounce of prevention is worth a pound of cure!
Business opportunities and implications of primary prevention
Date and location
August 7-19, 2016
Global and societal trends like the ageing population and growing consumer empowerment demand an innovative and entrepreneurial ICT-enabled & -supported approach to Health and Wellbeing. Healthcare costs continue to increase while the available budget and the number of caretakers are shrinking. The HWB Action Line focuses on ICT-based solutions that reduce the demand for expensive healthcare by detecting still relatively small (mental & physical) problems early and avoiding larger health events by suitable lifestyle interventions.
In the summer school the HWB theme will be introduced through lectures and workshops on life style trends, and on ways to assess, measure (“quantified self”) and promote fitness and mental wellbeing. Through the two weeks you will work in teams of five-to-six students on projects. Companies like Philips and the Holst Centre and start-ups of the Health and Wellbeing Business Community will provide the lifestyle oriented cases. The emphasis is on developing a value proposition and the associated marketing strategy & business plan. The first week will introduce the topic of health and wellbeing and will explore the trends in the western world and developing countries that form a hazard for our health and wellbeing, and what it will take to reverse these trends. After the introduction of the cases, you will explore the markets and user profiles and explore the product and service concepts followed by an introduction and workshop on business models for health and wellbeing. Finally we explore usability aspects and social aspects that are detrimental or beneficial for a healthy lifestyle. We finish the first week with pitch training and a pitch session on the first proposals.
During the weekend we will pay a visit to a typical Dutch city where we will be participate in several cultural and outdoor activities.
The second week will explore the marketing and business aspects. We pay a visit to innovation labs and incubators and we will explore different aspects of venturing and starting your own company. There will be presentations by several high-tech start-up companies and you will be able to meet and discuss your ideas with young entrepreneurs. The week will end with a final pitching session in front of a business panel.
Keynote presentations (tbc): Nick Guldemond - Developments in HWB, Mark de Reuver - HWB business models, Innovation Routes and Revenue models, Jeanine Kierkels - User centric design / personas, Alain le Loux - Finance, Johnny Hartz Soracker - Social psychology, Peter van de Berg - Corporate Entrepreneurship, Marco Bevolo - Branding and marketing, and Dimmes Doornhein - Surviving the first years.
Organizers: Jean Gelissen (ALL HWB), Mark van den Brand (TU/e) and staff of CLC-Eindhoven.